It’s October! The only month that I will voluntarily wear pink. I’m not really the kind of person who dresses up for anything. I’ll dress for an occasion, yes. But I will not wear green and red for Christmas, I don’t like dressing up for Halloween, I will not wear pink or red for Valentines Day/black for Singles’ Awareness Day, and I do not put in an effort to wear green on St. Patrick’s Day. However, this is a special cause. One very close to me.
My Mom and Dad: Photo by the talented Katie Higbee
My Mom’s mom (Grandma Irma) came to Long Island during WWII when she was 16. She left her home in Prussia as a child with only the things she could fit into her pack. (See Mom, I was listening all those years ago.) She married and had 4 kids (3 boys, 1 girl. My Grandpa joined her the first week of this month.) She was a lover of art. She sang and played the guitar very well and worked as a ceramicist. She was also a skilled painter. She played sports and valued education very much. All this I know from my mom because cancer took her life. It all started as Breast Cancer and spread to the rest of her body. Things are a lot different in this day and age. Back then, it was still known as the “C” word. Girls. Ladies. It’s never too early or too late. I have written countless reports on this subject. If a young healthy athletic woman can get it, so can you. You’re at as much a risk as I am.
On a lighter note! Ladies… this is for you. Pay attention.
If that doesn’t catch your attention then I don’t know what will. Like most marketers, the American Cancer Society knows you and just how to target you. They have hit you from the serious tear-jerking side for a while and now they’re coming at you with this. This commercial (I guess that’s what it is) was brilliantly designed for woman of all ages. In my mind, it’s everything a commercial should be! It should function to inform and entertain and it did indeed. Hopefully we won’t need anymore reminders in the future, but if that isn’t the case that I can’t wait to see what the ACS comes up with next.
TLC
The Fire 